PRCA Partners With Wyoming Athletics for Endzone Sponsorship
PRCA Logo to be Featured on Jonah Field Endzones
LARAMIE, Wyo. (Sept. 7, 2026) – Cowboy football fans will see a new addition to Jonah Field inside War Memorial Stadium on Saturday as the Professional Rodeo Cowboys Association (PRCA) logo will be featured in the back of each endzone. This sponsorship follows an on-field, one-game Ramos Law on-field logo sponsorship during Wyoming's final game against Nevada in November 2025.
“This is another groundbreaking moment for our athletic programs, and this partnership with the PRCA is a great match, not just for Wyoming Athletics, but the entire state,” UW Director of Athletics Tom Burman said. “We’re grateful to the PRCA for their commitment and look forward to seeing their logo on Jonah Field.”
The PRCA and Wyoming Athletics have partnered for the first endzone logo on the turf of Jonah Field. PRCA branding will be featured prominently with logo placement in both the Northwest and Southwest corners of the endzones.
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“The PRCA is about rodeo and the Western way of life and what better way to display those attributes than in the Cowboy state of Wyoming and with the University of Wyoming athletic department with our logo on the Jonah Field End Zones,” Woody said. “We are excited to be a part of the Laramie community and to spread the message of the PRCA throughout the state of Wyoming.”
“Rodeo is part of Wyoming's identity, so partnering with the PRCA just made sense for us,” Rob DeSoto, General Manager, Wyoming Sports Properties said. “Having their logo in our field puts that connection right in front of our fans, and their reading program gives us a way to support kids across the state beyond gameday. With PRCA planting deeper roots in
Cheyenne, the timing couldn't be better."
The University of Wyoming has deep roots in rodeo, with a proud tradition that includes College National Finals Rodeo champions and strong ties to the professional ranks. The program is led by head rodeo coach Seth Glause, the son of Professional Rodeo Cowboys Association Commissioner Tom Glause.
About the PRCA
The PRCA, headquartered in Colorado Springs, Colo., is recognized as the unsurpassed leader in sanctioning the sport of professional rodeo. The PRCA's mission is to unify membership in providing an innovative fan experience, to grow the sport of professional rodeo and provide new expanded opportunities for our membership and sponsors. Since 1986, the PRCA has paid more than $1 billion in prize money to its contestants. The PRCA offers the best cowboys and the best rodeos, delivering the best fan experience while positively impacting our communities and embracing the spirit of the West. A membership-based organization, the PRCA sanctioned 876 events in 2025 and paid out nearly $80 million. There are 40 million rodeo fans in the U.S. The sport's marquee event, the National Finals Rodeo, will have a payout of more than $18.5 million in 2026. The PRCA televises the sport's premier events, with the world-renowned Wrangler National Finals Rodeo presented by Tractor Supply Company on The Cowboy Channel and streaming on the Cowboy Channel Plus App. PRCA-sanctioned rodeos donate more than $40 million to local and national charities every year. For comprehensive coverage of the cowboy sport, read PRORODEO Sports News, the official publication of the PRCA. The digital PSN and daily updates of news and results can be found on the PRCA's official website, www.prorodeo.com.
— Facebook: @PRCAProRodeo | Twitter: @PRCA_ProRodeo | Instagram: @PRCA_ProRodeo | YouTube: @PRCAProRodeo | LinkedIn: @prcaprorodeo | Pinterest: @prcaprorodeo
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
A UW press release contributed to this article.
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